Ditch Witch is a romantic comedy SCAD student short film about a girl who gets paid to break up with people. When hired by her ex’s current girlfriend, our heroine must face the mistakes she has made in the past and attempt to move forward. My tasks for this film were to create a brand identity, social media, and fundraising campaign. The aesthetic of this film was very girlie with a hint of witchiness. This is done through various shades of pink and red and star, moon, and heart graphics shown in the logo and other pieces.